In posts across Instagram, Twitter, and other social media platforms, women have been denouncing the use of cosmetics and a culture that pressures as many as one in three women to undergo some form of plastic surgery.
Another user said: "Today is one month since I decided to cut my hair and take a bath!"
"Cosmetics, lenses, and clothes that are not easy to wear are now used as memorials."
Beauty regimes commonly require women to spend hours applying makeup each day – often involving waking up two hours before work to do so or carrying out lengthy skincare routines that involve 10 steps or more at the end of each day.
he women abandoning demanding cosmetic regimens call themselves "beauty resisters" and are part of a broader push back against South Korea's highly patriarchal society which places a huge emphasis on a woman's appearance as being key to success in life.